A Better Way To Score Your Leads

Score, categorize, and sort your leads based on keywords and phrases that actually occur on their websites.

LeadPrimer lets you score your leads based on the presence of actual data and keywords from their websites. And you can do this quickly, easily, without any technical knowledge or coding, and without using your team's valuable time and manual effort.

See How It Works, Without Signing Up

Provide 2 URLs of Leads you're trying to target, and we can show you the power of LeadPrimer.

Group And Filter Your Leads Using Keywords

With LeadPrimer, you can easily search through your leads by using the keywords and phrases which occur on their websites. You can also identify the keywords which occur across multiple leads, helping you to come up with powerful new ways to segment your leads.

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Score Your Leads Using Any Criteria You Can Think Of

Now, you can score your leads in whichever ways makes sense for your team. Anytime you want to score your leads for a particular use case, you can create a Score Formula that assigns points to leads based on the presence of keywords on their websites. Score Formulas can be as simple or complex as you need, can be saved for re-using over time, and can be shared across your team.

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A Powerful New Way To Prioritize Leads

Apply your Score Formulas to your leads to calculate scores, which you can then use to sort, categorize, and prioritize your leads. You can create as many Score Formulas as you'd like, allowing you to group your leads in extremely powerful ways. It's lead segmentation, turbo-charged.

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Understand How Every Score Is Calculated

Easy-to-understand breakdowns of how a particular score is calculated for a lead, so you'll always understand what is contributing to a particular lead's score.

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Email and Social Link Extraction

LeadPrimer automatically extracts any email addresses and social links that occur on a lead's website, including Facebook/LinkedIn pages and Instagram/Twitter handles. So you'll not only be able to score and prioritize your leads better, you'll also know exactly how to contact them.

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Easily Export Your Lead Scores

Easily export your scores and extracted email addresses / social links so that you can feed them back into your CRM, database, or spreadsheet. This vastly increases the power and usefulness of LeadPrimer, and expands the possibilities of how lead scores can be used within your organization.

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Learn Which Keywords Are Predictive Of Sales Success

By uploading some success-related metrics into LeadPrimer (e.g. a binary success flag for each lead or the CRM pipeline stage the lead is in), we can automatically identify keywords for you that are most impactful to the success of your leads. For example, we could tell you that when the phrase "carbon fiber" occurred on a lead's website, you've had a 75% higher chance of a sale being made than if it did not occur. Insights like this help you to refine your Score Formulas and more accurately predict the potential of sales leads.

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How Would Your Company Benefit From LeadPrimer?

The inability to properly score and categorize leads causes major inefficiencies at most sales-driven organizations. They can't prioritize their leads effectively or properly segment leads, leading to wasted time and low conversion rates.

If your organization processes hundreds (or thousands) of inbound/outbound leads every month, LeadPrimer can dramatically improve your sales funnel:

  • Segment leads based on the presence of keywords/phrases on their websites
  • Calculate custom quality scores for your leads to better prioritize outreach
  • Use keywords and phrases to assign leads across your sales team
  • Filter out poor-quality leads more effectively
  • Understand which keywords drive sales and uncover your true ideal audience
Score Your Leads

Use your own custom criteria to score your leads based on actual data that occurs on their websites.

Categorize Your Leads

Categorize your leads into segments based on actual data from their websites, not overly-generic classifications from third-party databases or guesswork.

Sort Your Leads

Prioritize your leads based on your own custom criteria and easily filter out low-potential leads, ensuring you have fewer wasted opportunities and are focused on the highest-potential leads.

Whatever Your Needs, We Have a Plan That Fits

Fair, straightforward pricing. No fine print.

Free Trial
Free
Take LeadPrimer for a test drive
  • Includes 100 leads processed
Get Started with Free Trial
~ OR ~
Basic
$50
per month
For small teams and individuals
  • Includes 500 leads processed per month
  • Unlimited Score Formulas
  • Keyword Impact Analysis feature
  • Email Address Extraction for every Lead
  • ---
Get Started with Basic
Pro
$250
per month
For large teams processing lots of leads
  • Unlimited leads processed per month
  • Unlimited Score Formulas
  • Keyword Impact Analysis feature
  • Email Address Extraction for every Lead
  • Social Links Extraction for every Lead
Get Started with Pro

Do You Need In-Depth Scouting Reports for Each of Your Leads?

Then you should check out our Dossier product.

A Dossier is an AI-generated scouting report for a lead, uncovering insights that will help you convert the lead and make a sale. With LeadPrimer, you can generate a dossier for any lead in less than 5 minutes- it's customized to help your specific company close that particular lead.

A Dossier for a lead contains information such as:

  • Key facts you should know about the lead
  • Unique aspects of the lead and news events that would help to pitch them
  • Traits that make the lead a good potential customer for your company
  • The best approach for your company to pitch the lead
  • Which of your company's offerings would be most appealing to the lead
  • The lead's major strategic priorities that are most relevant to you

...and lots more useful information designed to help you convert the lead!