Comparison
Both start with LinkedIn. Sales Navigator is a research seat. LeadPrimer is a done-for-you lead feed: verified emails, AI-written openers, and a review queue that sends from your own address.
You pick the creators, competitors, and intent keywords your buyers pay attention to. Every week we deliver the new people engaging with that content — qualified, verified, and ready to email.
LinkedIn's premium sales tool. You search, filter, and save leads inside LinkedIn's database, then reach them via InMail or your own outreach stack.
| Feature | LeadPrimer | Sales Navigator |
|---|---|---|
| Starting point | Signal: who is engaging with specific posts and keywords right now | Search: filter LinkedIn profiles by title, company, seniority, and more |
| Work model | Push — fresh leads delivered to your portal weekly | Pull — you search and build lists yourself |
| Contact info | Verified business emails on every delivered lead | No email export; outreach via InMail or your own tools |
| Personalization | AI-written opener per lead, referencing the exact post or comment | Raw profile and activity data; you write the message |
| Outreach channel | Email from your own Resend or Smartlead account | InMail and messages inside LinkedIn |
| Intent capture | Keyword watchlists surface people posting buying intent | Buying intent signals available on higher tiers |
| LinkedIn login credentials | Never collected | Required to use the product |
| Team features | Single account per subscription | Multi-seat, TeamLink, and CRM integrations on higher tiers |
Every feature included in every plan. Tiers differ by delivered leads and watchlists only.
LinkedIn's list prices, subject to change and segment discounts. Verify current pricing on LinkedIn's site.
FAQ
14 days · Card required · Up to 25 trial leads